Key Responsibilities:

1. Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Craft and execute multi-channel campaigns (digital, content, social media, email, SEO, PPC) to drive brand awareness and lead generation.
• Lead go-to-market strategies for new SaaS/PaaS product launches.

2. Brand Development & Content Creation:

• Proven expertise in copy writing (marketing & sales language) to create emotions of greed and fear to convert into enquiries (KPI/ORA for marketing) 
• Build a compelling brand identity that resonates with the wellness and healthcare industries.
• Create high-quality content, including blogs, whitepapers, case studies, videos, and thought leadership articles.
• Manage social media platforms and engage with the wellness community.

3. Lead Generation & Demand Generation:

• Proactive Networking, relationship development & nurturing to help business owners & business leaders
• Develop and optimize marketing funnels to generate qualified leads.
• Collaborate with the sales team to nurture leads and drive conversions.
• Utilize analytics tools to measure campaign performance and refine strategies.

4. Partnerships & Events:

• Identify and cultivate strategic partnerships with industry associations, influencers, and event organizers.
• Plan and execute webinars, industry events, and thought leadership initiatives.

5. Analytics & Reporting:

• Monitor and report on key performance indicators (KPIs) such as lead acquisition, customer acquisition cost (CAC), and marketing ROI.
• Use data-driven insights to optimize campaigns and improve performance.

Qualifications & Experience:

Required:

• 5+ years of experience in B2B marketing, preferably in SaaS, consulting, or digital transformation.
• Proven track record in developing and executing successful marketing strategies.
• Strong knowledge of digital marketing tools, SEO, SEM, and CRM platforms (e.g., Zoho CRM or Microsoft Excel/Google worksheet ).
• Exceptional content creation and storytelling skills.
• Data-driven mindset with proficiency in using analytics tools (e.g., Google Analytics).
• Experience in lead generation, demand generation, and marketing automation.

Preferred:

• Experience in the wellness, healthcare, or Ayurveda industry is a plus.
• Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with emerging technologies such as AI/ML and automation.

Key Competencies:

• Entrepreneurial mindset and ability to thrive in a fast-paced startup environment.
• Strong leadership, communication, and collaboration skills.
• Creativity and innovation in marketing approaches.
• Ability to work independently and take ownership of marketing initiatives.

What We Offer:

• Impactful Role: Build and shape the marketing function from the ground up.
• Ownership & Rewards: Performance-based bonuses, equity options, and career growth opportunities.
• Flexible Work Environment: Remote work options and flexible working hours.
• Collaboration with Leadership: Work closely with the founders and leadership team on high-impact projects.
• Learning & Growth: Opportunities for continuous learning and professional development.

Ready to Make an Impact?
If you’re passionate about transforming industries through innovative marketing strategies and want to be part of a growing company in the wellness space, we’d love to hear from you!

📩 Apply now by sending your resume and a brief introduction to career@aarunitechsol.com or submitting the form by clicking Apply